Case Study
Schneider Electric
“Life is On” — Iconic Range Campaign
How Litha Communications transformed Schneider Electric's brand presence through the Iconic range teaser campaign, turning employees into brand ambassadors and generating over 1 million digital impressions.
The Challenge
Schneider Electric's internal team was disconnected from the brand mission. The company's innovation capabilities far outpaced its external market perception, creating a gap between what Schneider Electric delivered and how the market perceived them.
The Iconic range represented a new generation of smart electrical solutions, but the brand needed a campaign that would resonate both internally and externally — bridging the gap between technical excellence and market awareness.
There was an urgent need for authentic employee advocacy to create genuine brand ambassadors who could communicate the “Life is On” promise with conviction and credibility.
Our Strategy
Litha Communications developed a comprehensive internal-first engagement strategy for the Iconic range launch. The approach was built on the principle that authentic brand advocacy starts from within — employees who believe in the product become the most powerful marketing channel.
The “A view of things to come” tagline captured the forward-looking vision of the Iconic range, positioning Schneider Electric as a leader in smart electrical solutions for the South African market.
We integrated digital and traditional media approaches to create a 360-degree brand transformation that would resonate across all stakeholder groups simultaneously.
Campaign Creative
The Iconic Range Teaser Ads
The campaign creative featured the iconic Nelson Mandela Bridge in Johannesburg, symbolising connection, innovation, and South Africa's energy future. The bold green “ICONIC” branding and “A view of things to come” tagline created instant recognition.
Teaser Ad — Print Format
Teaser Ad — Brand Variant
Full-Page Ad — “Life Is On”
Execution
Four-Phase Campaign Approach
Internal Engagement First
Leadership workshop series to align executives with the "Life is On" brand narrative, creating internal champions before external launch.
Employee Story Collection
Captured authentic employee testimonials and stories, transforming staff into genuine brand ambassadors through video campaigns.
Social Media Advocacy Training
Equipped employees across all levels with social media skills and brand guidelines to amplify the Iconic message organically.
Integrated Media Relations
Technical media relations programme combining digital and traditional channels for comprehensive 360-degree campaign coverage.
Measurable Results
Numbers That Speak for Themselves
100%
Employee Participation
1M+
Digital Impressions
300%
increase
Positive Brand Mentions
Measured
improvement
Customer Perception
Business Impact
Lasting Results Beyond the Campaign
Enhanced market credibility and strengthened brand positioning in the South African electrical market
Improved employee retention through stronger brand connection and sense of purpose
Increased qualified lead generation from digital channels, directly attributable to campaign reach
Strengthened stakeholder relationships across customers, distributors, and industry partners
Established Schneider Electric as a thought leader in smart electrical solutions
A view of things to come.
Life Is On | Schneider Electric
Ready to Transform Your Brand Story?
Let Litha Communications create an Iconic campaign for your brand.